About us.

People. Design. Community.
That’s the foundation of every company we build.

People. Design. Community.
That’s the foundation of every company we build.

People. Design. Community.
That’s the foundation of every company we build.

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25

+

Years of Experience

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100

+

Brand Advised

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800

+

Products Commercialized

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What we do

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What we do

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What we do

We build companies with structure, speed, and purpose.

We’re a venture studio that turns complex ideas into companies — with design-led thinking and execution that runs deep. From brand to GTM to ops, we build the systems, platforms, and playbooks that make businesses move and last.

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Our team

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Our team

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Our team

We’re a team of designers, strategists, and operators.

What makes us different isn’t pedigree — it’s rhythm. We’ve built together for over a decade. That means we move faster, think sharper, and trust the process — and each other.

James Choe

CEO

James Choe

CEO

James Choe

CEO

Jessie Casner

CXO

Jessie Casner

CXO

Jessie Casner

CXO

Nick Khoe

CBO

Nick Khoe

CBO

Nick Khoe

CBO

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What we've done

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What we've done

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What we've done

We’ve led every function — and know how to make them move as one.

We focus on industries where the work is hard, the stakes are real, and the opportunity to build right is wide open.

Cutting-Edge Creativity

Cutting-Edge Creativity

Startups

Our collective experience across 9 startups to date demonstrates a strong track record and passion for building companies from 0-to-1.

Startups

Our collective experience across 9 startups to date demonstrates a strong track record and passion for building companies from 0-to-1.

Exit Experience

We've catalyzed growth in businesses, guiding them to pivotal milestones such as PE investments, IPOs, and targeted acquisitions.

Exit Experience

We've catalyzed growth in businesses, guiding them to pivotal milestones such as PE investments, IPOs, and targeted acquisitions.

Startups

Our collective experience across 9 startups to date demonstrates a strong track record and passion for building companies from 0-to-1.

Exit Experience

We've catalyzed growth in businesses, guiding them to pivotal milestones such as PE investments, IPOs, and targeted acquisitions.

Proven Leadership

Over 100+ brands and companies have trusted our team to advise and execute go-to-market strategy driving value-creation.

Proven Leadership

Over 100+ brands and companies have trusted our team to advise and execute go-to-market strategy driving value-creation.

Go-to-Market

We've commercialized over 800+ products in nearly every consumer category with a track record for category disruption and leadership.

Go-to-Market

We've commercialized over 800+ products in nearly every consumer category with a track record for category disruption and leadership.

Proven Leadership

Over 100+ brands and companies have trusted our team to advise and execute go-to-market strategy driving value-creation.

Go-to-Market

We've commercialized over 800+ products in nearly every consumer category with a track record for category disruption and leadership.